ITV presenters spark backlash for failing to wear poppies - and it's deserved

ITV has sparked major backlash after two presenters filmed without wearing a poppy, and maybe the criticism is fair. A poppy is a symbol of remembrance for those who died in wars. It's about respect, gratitude, and honouring the sacrifices made by soldiers. Wearing a poppy in the lead up to Remembrance Day is such a simple gesture, but it carries huge meaning. It's a way to pause and remember the courage and sacrifices that allowed us to live in freedom.

What we need to remember is that it is not a political symbol, it is small gesture with a huge symbolic weight. So when public figures like Charlene White and Kevin Maguire don't wear one, no matter their reasoning, it can come across as downplaying all of that. And viewers are outraged. The words "disgraceful" and "sacked" have emerged in discussions on X, and while I feel that might be taking it a little far, I do understand the frustration.

Loose Women star Charlene has said she doesn't wear a poppy on air because of broadcasting rules that stop presenters from showing symbols linked to charities.

Honestly? Who actually cares about broadcasting rules when it comes to something like this? No one's getting into trouble for it. Why can everyone else look past the fact it breaks impartiality rules? Oh, yes, because the poppy isn't a political statement or a charity badge. It's a symbol of respect.

So tell me, what exactly are you achieving by not wearing one? Charlene did clarify that she wears one when she is not filming. But if you're happy to wear one off screen, why is it such a big deal to pin it on while presenting? I just don't get it, and that's just my personal opinion, but a little respect costs nothing.

The backlash came out in full force one again this morning when Kevin appeared on GMB without a poppy. Kevin joined Susanna Reid, Ed Balls and Andrew Pierce, who all had theirs proudly pinned on, so Kevin's absence was glaringly noticeable.

While Kevin did not address why he wasn't wearing a poppy, he has previously explained that he typically waits until the week leading up to Remembrance Sunday to wear one.

I just don't get that logic. We're meant to wear poppies in the weeks (plural) leading up to Remembrance Sunday. What's the harm in sticking it on a week earlier?

Honestly, both of these "excuses" feel weak. ITV, sort your presenters out, please. A little respect goes a long way and right now it feels like you don't even have that.